About Us

Welcome To United BMW

United BMW has two convenient locations to serve your needs. Visit us at 11458 Alpharetta Hwy in Roswell, Georgia, for all your Used, CPO, Service and Parts needs. Or stop by our location at 1501 Alpharetta Highway, Alpharetta, Georgia to view all of our new car inventory. United BMW serves customers throughout the south and across the entire United States.

Our BMW dealership in Georgia is proud to have been awarded the BMW Center of Excellence Awards SIX years in a row. In 2024, we were one of only 32 dealers to be given the award- The highest honor a center can receive for overall customer satisfaction and operational performance

“We’re honored to celebrate the outstanding performance of the winning centers and appreciate their strong efforts to help drive the business forward and deliver the ultimate customer experience,” said Sebastian Mackensen, President and CEO, BMW NA.

United BMW is the #1 New and Pre-owned BMW dealership in Georgia. You’ll also find a fantastic selection of new BMW models as well. From the sedans like the BMW 5-Series and BMW 3-Series to the new BMW i4 and iX electric models, we offer our customers a full selection of the latest BMW vehicles. Our inventory also includes the new SUV models like the X3 and X5 and a great variety of used cars from other manufacturers too. Take a look at our inventory online and then give us a call or stop by when you’re ready to experience the United BMW difference!

OUR CORE VALUES

• We exist for our customer and do our best to make every customer happy. We require honesty and integrity in everything we do.
• We will live up to our commitments.
• We believe and practice the Golden Rule with employees and customers.
• We believe that employees who are treated with respect and given responsibility respond by giving their best.
• We will maintain the reputation of being the place at which employees want to work.
• We are understanding of employees that make “Good Mistakes” (best effort, bad result).
• We will not tolerate “Bad Mistakes” (sloppiness or lack of effort).
• We conserve and protect the Company’s and Customer’s resources.
• We contribute to the well-being of our community through philanthropy, and by facilitating the philanthropic efforts of our employees.
• We strive to be a good corporate citizen.

OUR VISION

We will maintain the reputation of being the dealership that customers will buy and service their BMW’s from because it is easy and enjoyable for them.

OUR MISSION

Pursue Excellence , Demand Excellence and Deliver Excellence

At our dealership, we are proud to speak a variety of languages, including English, Spanish, Portuguese, Ukrainian, Russian, Georgian, Korean, French, Dutch, Chinese, German, Serbian, Croatian, Armenian, Creole, Lithuanian, Turkish, Farsi and Arabic. We look forward to serving you.