The new BMW inventory at United BMW includes SUVs, sedans, coupes, and convertibles that offer sophisticated design, thrilling performance, and the most advanced features currently available. So, should I buy a BMW? If you are looking for a vehicle that can deliver a combination of elevated luxury and superior driving dynamics on the roads in and around Marietta, then yes, a BMW is the answer.
When comparing BMW vs. Mercedes-Benz, Audi vs. BMW, Lexus vs. BMW, or BMW to any other premium automaker, you’ll find that the BMW features and benefits make this world-class luxury brand a terrific choice for discerning drivers. Learn more about all that a BMW has to offer, then schedule a test drive at our dealership in Alpharetta today!
BMW Features & Benefits: Performance
If you’ve ever had the opportunity to get behind the wheel of a BMW, you already know that these vehicles are built to be driven. Whether you’re cruising the streets of Johns Creek or barrelling down the highway, the Ultimate Driving Machine® will serve you well. Discover more about BMW performance below:
- Engine and Powertrain Options: From precision-made 4- and 6-cylinder turbocharged engines, to advanced hybrid powertrains and innovative all-electric models, you’ll have a wide range of robust, high-performance options across the entire BMW lineup.
- Performance-Tuned Drivetrains: The majority of new BMW models are available with either sDrive RWD or BMW xDrive AWD, both of which are capable of providing superior handling and invigorating performance wherever you drive.
- M Performance Models: The legendary, top of the line M Performance models are track-tested, athletic vehicles that will meet or exceed the expectations of performance enthusiasts. Models such as the BMW M3 Sedan, BMW X5 M, and BMW M4 Coupe can provide thrilling acceleration with precision handling. You will find many other models in the BMW lineup at United BMW that are available with M-inspired features and packages.
Looking at BMW vs. Mercedes-Benz, you’ll see that each of these German automakers pride themselves on their strong performance capabilities, but Mercedes-Benz tends to prioritize luxury over performance. BMW offers superior performance plus luxury at a wider range of price points.
BMW Features & Benefits: Technology & Comfort
Should I buy a BMW? As you now know, BMW performance is a key reason for many Milton-area drivers to choose an Ultimate Driving Machine®. However, the wide array of BMW tech and safety features will keep you and your passengers comfortable, connected, and secure wherever you drive. Here are some of the BMW features you can look forward to:
- BMW iDrive® Infotainment: Most new BMW models are equipped with a 7-inch, 10.25-inch, or 12.3-inch touchscreen which runs on iDrive® 8.0 or iDrive® 9.0. Sophisticated and user-friendly, the iDrive® features Remote Software Upgrades to keep your vehicle up-to-date, and BMW Intelligent Personal Assistant, which you can access with simple voice commands.
- Advanced Technology: Head-up displays, heated front and rear seats, wireless device charging, rear-seat entertainment systems, interactive driver displays, can take your driving experience to a whole new level.
- Safety and Driver Assistance Systems: The BMW Active Driving Assist® system is either standard or available on all BMW models. With features such as Forward-Collision Warning with Pedestrian Detection, Low-Speed Automatic Emergency Braking, Lane-Departure Warning, Blind-Spot Warning, Rear Cross-Traffic Warning, the BMW Active Driving Assist® can provide extra peace-of-mind.
BMW Brand Comparison: Reliability & Warranty Coverage
How does BMW compare to its major competitors? Check out BMW vs. Mercedes-Benz, Audi, and Lexus in terms of their respective reliability rankings, warranty coverage, and available complimentary maintenance below:
Reliability
- BMW is among the most highly ranked brands in J.D. Power’s latest reliability study, with just 190 problems reported per 100 vehicles sold (PP100).
- Lexus was the top ranked model with 135 PP100, while Audi and Mercedes-Benz both scored considerably lower than Lexus and BMW.
- In addition, BMW received the highest score in the J.D. Power 2024 U.S. Electric Vehicle Experience (EVX) ownership study of electric and plug-in hybrid vehicles. Mercedes-Benz, Audi, and Lexus didn’t rank anywhere near the top.
Warranty Coverage and Complimentary Maintenance
- The BMW Limited New Car Warranty provides coverage for 4 years or 50,000 miles, whichever comes first. Comparing BMW vs. Mercedes-Benz, Lexus, or Audi, will show that each of these automakers provide similar coverage. However, with BMW you’ll get complimentary car maintenance for 3 years or 36,000 miles. Lexus and Audi offer free maintenance for only 1 year or 10,000 miles. Complimentary maintenance isn’t offered by Mercedes-Benz.
See the New BMW Lineup Today at United BMW!
Should I buy a BMW? If you’re ready to amp up your driving experience, a new BMW is the perfect choice. Make sure to browse our current lease and finance offers, then head on down to our Alpharetta dealership to get behind the wheel of an exciting new BMW today! If you have any questions or would like to schedule your visit, please contact us online or call us at
678-890-0741.
